Global sports nutrition insights and trends – video

Around the globe, consumers are becoming more active and looking for products to fuel a healthy lifestyle; this can be seen not only in the younger demographic trending into eSports with a desire for boosting mental focus but also the seniors who exercise regularly and are looking for guidance from expert influencers. On a global basis, products are launching with high-protein claims, being positioned for sustainable lifestyle choices, and containing clean formulas without artificial ingredients or preservatives. In this video presentation from Vitafoods Virtual Expo, Rick Miller of Mintel Group outlines the current global market product and ingredient trends in sports nutrition, outlining whitespace opportunities for new product development across sectors such as high-protein snack, gut-health support, and a range of great tasting, energizing hydration solutions.