As the category goes beyond sports into ‘active’ lifestyle, whitespace is opening for innovative firms.
Resonating with the ‘new normal,’ the sports and active nutrition market has seen steady growth throughout the pandemic, with consumers seeking solutions to fuel their bodies and minds for physical and mental performance. With the sports nutrition market growing and gaining strength across different consumers target groups, consumers' industry awareness about the different ingredients and their health benefits is also rising.
This free report explores the sports nutrition space providing insights around market opportunities and challenges. Download now to discover more about:
Consumer interest: Category draw & pandemic impact
Collaboration as a shifting market
Innovation in ingredients
Regulatory considerations & Brexit implications
Sustainability considerations
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