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Exploring sports nutrition market trends, regulatory front-of-package labelling and commercial strategies — Video

Video-Exploring sports nutrition market trends, regulatory front-of-package labelling and commercial strategies — Video

The sports and active nutrition industry is growing strong. According to Grand View Research, the market was valued at US$40 billion in 2021 and is expected to grow at a CAGR of 8.5% from 2022 to 2030. When it comes to global revenue, North America alone accounts for more than 45%. Europe also accounts for a significant share with an expected growth rate of 7.7% (CAGR). Further, according to Mordor Intelligence, Asia Pacific is a fast-growing market, predicted to grow at a CAGR of 9.8% from 2016-2026.

Demand for sports nutrition products is already high, and the number of active consumers with an interest in the market continues to rise globally.

This Vitafoods Insights video panel discussion brings together thought leaders to share their take on the sports nutrition industry: market trends, regulatory considerations focusing on front-of package labelling and commercial strategies.  


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Maria Pavlidou
Senior Strategy Consultant & Partner at the Healthy Marketing Team- HMT
Maria is an experienced marketer with more than 14 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space. She is currently a senior strategy consultant and partner at the HMT. Prior joining HMT, Maria held key marketing and leadership roles at Danone, Novartis Consumer Health and DSM. Maria´s expertise varies from storytelling and communication to branding and positioning.


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Claudia Mucchardi
Vice-Chair of the European Specialist Sports Nutrition Alliance- ESSNA
Claudia is a vice-chair of the European Specialist Sports Nutrition Alliance and joined Nutrabolt last year as Associate Director of Regulatory & Quality Compliance for Europe. She has hands-on experience with a range of sports nutrition products such as protein and pre-workout powders, protein, and energy bars, as well as meal replacement products, RTDs, and capsules and tablets. In terms of overall professional background, Claudia has over a decade’s worth of experience in compliance of sports foods and supplements, with previous roles at Herbalife, GSK and Glanbia Performance Nutrition. Claudia has extensive knowledge and experience working with harmonised EU legislation as well as dealing with challenges which arise from differing national legislation, or from various interpretations of existing food law.



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Joshua Schall
President at the J. Schall Consulting
Joshua is an executive-level consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industry strategist with an emphasis on the emerging and intersecting categories of functional food, beverage, nutritional supplements, beauty, and personal care. For the last 8 years, he has successfully built J. Schall Consulting, an Austin, TX boutique management consulting firm, into a world-renowned leader in growth strategies for functional CPG brands that range from pre-launch to portfolio companies earning north of $1 billion in yearly revenue. 


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