The Evolving Sports Nutrition Market

With the increasing popularity of on-the-go protein products, healthy snacks and online retail, sports nutrition continues to expand its scope, becoming more accessible to the masses. In the UK, 23 percent current value growth was achieved in overall sports nutrition in 2016, with sports protein products accounting for 71 percent of overall value sales, reaching £413 million. Coupled with a favourable regulatory environment for manufacturers and ongoing research examining the benefits