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The Evolving Sports Nutrition Market

Sports nutrition green smoothie on bench with person tying shoelace on trainer in background
Once a fragmented market for a small group of intense 'sportsmen', sports nutrition has become a thriving niche thanks to proactive regulatory efforts, the increasing popularity of fitness in wellness, and ongoing ingredient research.

With the increasing popularity of on-the-go protein products, healthy snacks and online retail, sports nutrition continues to expand its scope, becoming more accessible to the masses. In the UK, 23 percent current value growth was achieved in overall sports nutrition in 2016, with sports protein products accounting for 71 percent of overall value sales, reaching £413 million. Coupled with a favourable regulatory environment for manufacturers and ongoing research examining the benefits

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