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Balchem’s fresh approach to powering performance in Active Nutrition and Beauty [Webinar]Balchem’s fresh approach to powering performance in Active Nutrition and Beauty [Webinar]

This webinar is designed for nutrition brands and contract manufacturing partners looking to innovate within the sports nutrition and wellness sectors.

October 25, 2024

3 Min Read
Balchem’s fresh approach to powering performance in Active Nutrition and Beauty [Webinar]
© Balchem

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Sports nutrition has evolved beyond merely fuelling athletes for peak performance – it’s now about optimising every aspect of health and wellbeing. In fact, more people are hitting the gym or upping their daily steps, thus blurring the lines between professional athletes and broader audience groups eager to maintain their health.  

In this webinar, we’ll explore the critical role of magnesium in supporting muscle function and recovery, while Creatine promotes increased strength and endurance. These essential nutrients highlight how chelated minerals can be more effectively absorbed, delivering superior results for athletes.
Additionally, we’ll dive into the benefits of methylsulfonylmethane (MSM), not only for joint health and recovery but also for its role in promoting ‘beauty from within’. As skin, hair, and nails are impacted by oxidative stress, MSM can help maintain a youthful and vibrant appearance, making it a unique addition to both sports nutrition and beauty supplements.
Balchem continues to enhance its trustworthy brand of premium nutritional ingredients, delivering new and added value along with deep insight into why our Albion® chelated minerals, Vitacholine®, K2VITAL™, and OptiMSM® can provide that extra ‘pop’ to power performance.

Participants will:
1. **Understand Market Trends:** Gain insight into the latest trends shaping the sports nutrition market, including the growing focus on holistic health, recovery, and performance enhancement.

2. **Explore Consumer Demands:** Learn about shifting consumer demands, from athletes seeking faster recovery to the rising popularity of “beauty from within” products.

3. **Identify New Opportunities:** Uncover new opportunities for product differentiation and expansion, including integrating dual-benefit ingredients that support both performance and wellness goals.

Speakers:

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Jane Durga, Sr Manager Medical Affairs, Balchem

Dr. Jane Durga the Senior Manager of Scientific Affairs and Advocacy of Human Nutrition and Health, Balchem. Before joining she worked as an independent consultant in the areas of R&D and innovation management. Her clients have included BASF, Genomind and Fresenius Kabi. After her post doc in one-carbon metabolism at the Wageningen University in the Netherlands, she held various global posts within Nestlé. Her final position was as an executive team member responsible for regulatory, clinical, and medical affairs of PamLab, the largest medical food company in the USA. After more than a decade at Nestlé, she joined Barilla in Parma, Italy as head of their mid- and long-term innovation center and was also responsible for agrarian science and corporate nutrition strategy. In her role as lead nutritionist at the Geriatric Medical Center of the Medical University of Heidelberg, she has participated in drafting clinical guidelines for protein intake for patients with sarcopenia in Germany. She was also an adjunct lecturer at Cornell University.

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Nick Morgan, Managing Director, Nutrition Integrated

Nick Morgan, managing director of Nutrition Integrated, works closely with businesses across the sport, active and lifestyle nutrition sectors. He is passionate about using data alongside an in-depth understanding of science, the consumer and the market to underpin business strategy and drive innovation. Nick began his career as an exercise physiologist in elite sport before working at GSK and subsequently establishing his own business in 2010.

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