Curcumin tablets in a vial

In Active Pursuit of Sports Nutrition with Bioavailable Curcumin

Our bodies have been designed by nature for motion and activity—and it can be said that the success of the sports nutrition category is reflective of the body’s desire to stay active. Globally, the sports nutrition market clocked in at $28.37 billion in 2016 and is expected to grow at a CAGR of about 8.1 percent by 2022, landing in at a robust $45.2 billion.

While protein, nitric oxide boosters, branch chain amino acids, and capsicum extract are popular ingredients for sports nutrition, antioxidant-packed curcumin has piqued the interests of researchers and consumers alike. Curcuminoids are the fat-soluble, polyphenolic components found in turmeric.

Conventional curcumin powders are poorly soluble and absorbed in the body, so when choosing a curcumin product, it is important to look for ‘higher bioavailability’ formulas. There is a growing number of formulas on the market addressing absorption, including one that has been shown to be 46-times more bioavailable over standard curcumin and patented for improving, muscle performance, endurance capacity and resistance to fatigue.

Highly bioavailable curcumin is supported by strong, compelling science, delivering a trifecta of benefits that supports sports nutrition and a healthy, active lifestyle:

1.      Inflammation and Joint Health. We know that staying active is an integral part of maintaining health—but many people don’t realise exercise produces free radicals, which are linked to inflammation. Curcumin may help protect against exercised-induced oxidative stress. Moreover, exercise and sports are notoriously hard on the joints. But numerous studies have shown that curcumin may help support joint health and promote a healthy inflammatory response after vigorous exercise.

2.      Muscle Recovery. A recent study demonstrated that a highly bioavailable curcumin can support recovery after strenuous exercise. In a randomised, double-blind, placebo-controlled study, supplementing with the highly bioavailable curcumin significantly reduced markers of inflammation and muscle damage (IL-6 and CK, respectively) following a bout of strenuous exercise and may, therefore, facilitate muscle recovery and performance. An additional study also reported a reduction in 24-hour pain scores and better overall muscle performance after a muscle-damaging exercise, further underscoring bioavailable curcumin’s benefits for sports performance.

3.      Heart and circulation. Both circulation and a healthy heart are imperative components to staying physically fit. The FloMeD (Flow Mediated Dilation and Curcumin) Study measured the impact of highly bioavailable curcumin on circulation. Flow mediated dilation (FMD)—a process that measures the ability of blood vessels to dilate—is a useful tool because it is a sensitive and non-invasive process that evaluates the efficacy of natural ingredients for cardiovascular function. The results showed that supplementing a highly bioavailable curcumin significantly improved FMD by 37 percent. When compared to other studies on ingredients purported to increase blood flow, such as arginine, this particular bioavailable curcumin showed greater improvement in FMD at a lower dosage. The result is greater blood flow and nutrient availability to support performance.

Whether you’re a fitness enthusiast, athlete, or someone looking to support a healthy body for a lifetime, highly bioavailable curcumin can support those who are actively pursuing a natural, convenient way to enhance their workouts, support recovery and maintain healthy joints.

 References:

1.       Zion Market Research, 2017

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5.       Hadjigogos K The role of free radicals in the pathogenesis of rheumatoid arthritis. Panminerva Med. 2003 Mar;45(1):7-13. https://www.ncbi.nlm.nih.gov/pubmed/12682616

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7.       Sahin K, Pala R, Tuzcu M, Ozdemir O, Orhan C, Sahin N, Juturu V. Curcumin prevents muscle damage by regulating NF-κB and Nrf2 pathways and improves performance: an in vivo model. J Inflamm Res. 2016 Aug 29;9:147-54. (in vivo)

8.       A Randomized, Double-Blind, Placebo-Controlled Study to Evaluate the Effects of a Technology Enhanced Curcumin on Markers of Performance, Muscle Damage, and Inflammation

9.       Patent No: US 9724311

10.    Jäger R, Caldwell AR, Sanders E, Mitchell JB, Rogers J, Purpura M, et al: Curcumin Reduces Muscle Damage and Soreness Following Muscle-Damaging Exercise. The FASEB Journal 2017, 31:lb766; Oliver JM, Caldwell A, Sanders E, Mitchell J, Rowlands D, Purpura M, et al: Novel Form of Curcumin Attenuates Performance Decrements Following Muscle Damaging Exercise. The FASEB Journal 2017, 31:lb415.

11.    Moens AL, Goovaerts I, Claeys MJ, Vrints CJ: Flow-mediated vasodilation: a diagnostic instrument, or an experimental tool? Chest 2005, 127:2254-63.

12.    Oliver JM, Stoner L, Rowlands DS, Caldwell AR, Sanders E, Kreutzer A, et al: Novel Form of Curcumin Improves Endothelial Function in Young, Healthy Individuals: A Double-Blind Placebo Controlled Study. J Nutr Metab 2016, 2016:1089653.

 

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