GELITA reinforces its leading position in collagen peptides at Vitafoods Europe 2024 [Interview]

GELITA is today a dominant player in the collagen peptides space, yet such leadership has certainly not happened overnight. It is the result of many years of science-backed research and a constantly evolving product pipeline, as Oliver Wolf, marketing EMEIA BU Health & Nutrition at GELITA, explains.

“We were the very first player to develop bioactive collagen peptides, and our clinical studies go back to the last millennium,” informs Wolf. “In the 1990s, we were already conducting clinical studies into the effect of collagen peptides on the human body.”

“Long before that, GELITA actually created the term collagen peptides, which has since been adopted by the market. We have the most comprehensive product portfolio of specific BCP^® (bioactive collagen peptides). The most important difference compared to generic collagen peptides is that our BCP^® individually target – and are approved for – specific areas and issues in the human body, as opposed to the one-type-fits-all-approach of other collagens. Their specific stimulatory effect on individual cell types is what makes our BCP^® really unique.”

New products on show at Vitafoods Europe 2024

Reflecting the significant market interest in collagen peptides, GELITA is highlighting two new product launches that target this space.

“With PeptENDURE^® we are currently in the launch phase, following its introduction to the European market last year during Fi Europe,” advises Wolf. “We are further implanting this innovation in the sports and nutrition market during the Vitafoods Europe 2024 event. The fact we are targeting a white space in the market – as an ingredient promoting a durable increase in endurance performance – makes PeptENDURE^® interesting for sports nutrition brand owners.”

“We are also introducing OPTIBAR™, the perfect collagen peptides for protein bars. With OPTIBAR™ we are now making it possible to incorporate more than 60% protein in a bar, while keeping the texture soft and tender. This cannot be achieved when using other proteins.”

GELITA’s innovations explored across Vitafoods talks

Wolf is also proud to reveal the GELITA team will be speaking across three different presentations as part of the Vitafoods Europe 2024 educational programme. Those talks feature:

Check out GELITA’s full portfolio

“GELITA is the leading expert when it comes to collagen peptides, especially for those with a clear stimulatory effect on the human body. No other supplier can compete with the amount of scientific research we have for our product portfolio,” asserts Wolf.

He goes on to highlight that GELITA will likewise promote several other key ingredients from its portfolio at Vitafoods Europe, including TENDOFORTE^® for strong ligaments and tendons; BODYBALANCE^® for improving lean body mass; FORTIGEL^® for joint cartilage recovery; FORTIBONE^® for improved bone mineral density; and VERISOL^® for ‘beauty from within’, targeting skin, hair and nails.

“To complement the BCP^® ingredients, GELITA Health – a subsidiary of GELITA – will be exhibiting innovative finished products for health and beauty based on BCP^®,” informs Wolf. “This will be especially relevant for customers without their own production facilities. GELITA Health provides turn-key solutions ready for retail, either under customer brands or providing licenses for GELITA-owned established brands.”

GELITA is the official Collagen Sponsor for Vitafoods Europe 2024, which runs from 14–16 May in Geneva, Switzerland. Meet Oliver Wolf and the GELITA team at Vitafoods Europe (booth #E96) to learn more about PeptENDURE^®, VERISOL^®, Easyseal^®, GELITA Health, and other key innovations across the company’s portfolio.