For consumers in the natural products industry, sustainability is a multi-layered term that relates to more than vaguely addressed environmental issues; it refers to ethical corporate behaviour aimed at improving oprtations and safe production. Consumers are certainly drivers of activation, but investors and funding bodies are equally evolving their evaluation of suitable partnerships and acquisitions. Covered in this sustainable supply chain report:
- Consumers indicate a desire to support sustainable brands, but how much more will they realistically spend?
- Will brands adjust accept hits to their profit margins in the interest of brand value built on ethics?
- How much will stakeholders invest in future-proofing their supply chain?
- How do companies reap the rewards of improved corporate reputation, strengthened customer relationships, and improved corporate morale?
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