Communicating with Consumers
Today’s consumer is empowered, evolved and overwhelmed. They want products that will benefit their health, and they want to understand how these products can benefit them—but the sheer volume of information they need to parse through can leave them bewildered. Everyone involved in the supply chain has a compelling interest in the overall story and communicating clearly with consumers will spell the difference in purchasing decisions.
Takeaways for Your Business
- Today's consumers are open to having relationships with brands that share their values and fit into their lifestyles.
- You can market one product to all generations; adapt the message to the needs of the consumer.
- Consumers are tired of being sold to; storytelling is authentic and powerful.
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