- Consumers are seeking stress management, sleep quality and mental performance solutions, especially as fields such as e-gaming gain popularity, and COVID-19 accelerates existing demand.
- Particular to manufacturers, it remains challenging to measure and substantiate improvements in cognitive function that meet the standards set out by regulatory authorities.
- Harmonising food supplement compliance remains limited in comparison to vitamins and minerals, resulting in a complex regulatory environment, especially when targeting multiple countries or regions.
- The future market has a significant opportunity in exploring the relation between immunology and mental balance as studies support the link between stress and immunity weakness.
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