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Trends in sports and active nutrition [Report]

Sports and active nutrition is becoming ubiquitous as more demographics, including healthy agers, women, and vegans, seek out performance-enhancing products.

Longevity is front of mind for many consumers, driving sales of functional ingredients that boast brain health and muscle benefits.

But a bigger playing field does not necessarily mean better opportunities. And, in an increasingly saturated market, brands should beware trying to be all things to all people if they want to stand out; sometimes it makes sense to keep things simple.

Download this free Vitafoods Insights report to learn more about:

  • Longevity and the pursuit of healthspan
  • Back to basics: Foundational sports nutrition
  • What’s in a name? Active vs sports nutrition
  • Women’s unique nutritional needs
  • Chrononutrition for athletes
  • Key takeaways

Trends in sports and active nutrition [Report]