Today’s consumers want more from the products they purchase and from the companies they align themselves with. The awakened global consumer demands transparency—is the supplement industry stepping up?
April 16, 2019
Increasingly, companies are taking this as an invitation to raise the bar by developing more authentic marketing and in-depth education efforts, more stringent testing and verification practices and improved collaboration and communication across the supply chain. Regulatory and labeling vary from country to country, but the need to collectively commit to more transparency for the industry must be an international trust-building effort.
From technology and testing to research and storytelling, this roundtable discussion will allow us to take a deep dive into the topics that will help define the future of the supplement industry.
Do you have a transparency concept to present? We will choose between three and five initiatives to explore during our session, emerging with a roadmap for improving transparency in supplements.
This roundtable is brought to you by the Inside the Bottle initiative. Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent industry and empower consumers to take control of their health.
The Transparency Roundtable will be taking place on Thursday, 9 May from 09:00-11:00, at Lounge 5, Villa Sarasin (a short walk from the exhibition entrance).
