Transparency: What It Is and Why We Need It
Discussed and debated for years, transparency is a global concern for the natural products industry. A handful of high-profile scandals have coincided with consumers’ expanding appetites for more information; consumer demand for transparency comes from the expectation of safety and efficacy. It’s understandable businesses are nervous about implementing transparency—it’s one more thing to comply with—but it’s time to share information and collaborate towards a shared goal; this special report is the first step in a planned continuing look at transparency.
Takeaways for Your Business
- It takes a concerted effort from all sides to bring out the transparency the industry needs.
- Consumers are choosing companies embracing transparency as a strategic business opportunity.
- Whole-chain, end-to-end traceability offers optimum safety and transparency.
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