Transparency: What It Is and Why We Need It

Discussed and debated for years, transparency is a global concern for the natural products industry. A handful of high-profile scandals have coincided with consumers’ expanding appetites for more information; consumer demand for transparency comes from the expectation of safety and efficacy. It’s understandable businesses are nervous about implementing transparency—it’s one more thing to comply with—but it’s time to share information and collaborate towards a shared goal; this special report is the first step in a planned continuing look at transparency.