From probiotics and cholesterol support to urinary tract health, antioxidants and calming/sleeping aids, the number of different issues addressed by the food supplement industry continues to evolve.

One of the most important market drivers of the food supplement industry is the value placed on the advice given by doctors and pharmacists. 

Many Italian companies have their sights firmly set on international markets, where the region’s reputation for high-quality, authentic and well-documented products is a major selling point.