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Probiotics in the spotlight at Vitafoods Europe

Article-Probiotics in the spotlight at Vitafoods Europe

As the microbiome gains more attention across industries and from consumers, understanding the impact and potential of probiotics becomes critical.

An already established category, the probiotics dietary supplement market is expected to grow by 7.8% by 2026, according to Polaris Market Research. Rising awareness of the health benefits of probiotics continues to drive demand in the market, while the development of new strains, advances in clinical research trials and application of unique technology is driving innovation across the probiotic category.

Vitafoods Europe is the showcase for innovation supporting the global nutraceutical market. Probiotics are a key component of growth, and an area of focus across the European market. Ahead of this year’s deferred in-person event, we explored the breadth of resources available around the growing probiotics market.

While this information was sourced from the Probiotics Guide, a paid opportunity, this post was developed without commercial input.

More than 20 companies are showcasing their probiotics expertise within the Probiotic Guide, a digital resource allowing visitors to plan their expo hall exploration. These featured exhibitors discuss their points of differentiation including unique proprietary blends; focus on research into specific health effects; outline manufacturing areas of expertise; and detail investments in new technologies and packaging to optimise delivery.

The Probiotics Resource Guide also highlights the Probiotics Resource Centre, developed in association with the International Probiotics Association (IPA) and sponsored by Nutrasource. This dedicated knowledge hub offers attendees the opportunity to connect with companies driving the market, get inspiration for new product development, and discover the latest innovation and probiotic technology. Over two days in the Probiotics Resource Centre, visitors can attend a range of free-to-attend presentations covering different aspects of the probiotics market. Some of the topics being addressed include:

  • The potential interaction between cannabinoids and the microbiome, including how this can impact clinical trial strategy for companies supporting new research, presented by Najla Guthrie of KGK Science.
  • An overview of the consumer demand for probiotics, including the type of consumers, what they’re seeking, how they want to consume these products and more, from Jordan Miller of Kerry.
  • Exploring the research around the HOWARU® probiotics related to impacting stress and anxiety, with Dr. Elaine Patterson of DuPont Nutrition & Biosciences.
  • Insights around the research how inclusion of Lactobacillus plantarum 299v (LP299v®) in the combination ingredient FerroSorb® improved iron status in healthy pregnant women, offered by Caroline Montelius, PhD, Probi AB.

Explore the complete Probiotics Guide here. Don’t miss the opportunity to get registered for Vitafoods Europe, set for 1-3 September, at, to explore everything the event has to offer.