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Podcast: Neuroscience and Brand Positioning

Conveying taste and smell to a 'screen generation' comes with obvious challenges.

Experiences leave their mark on the brain… literally. Baroness Greenfield explains how brands and digital advertising can actually shape our brains and how food and drink businesses can influence their consumers. Conveying taste and smell to a 'screen generation' comes with obvious challenges, but companies can communicate their messages in various ways by 'synergising the senses.'

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