Consumer demand for clean label means manufacturers need to consider the demand for naturalness stretching into colours and flavours. More than just a rejection of E numbers, this is part of the consumer shift to 'everything healthy' and colours and flavours are coming under scrutiny. Christiane Lippert, head of marketing, food at Lycored, discusses why clean label is so relevant to consumers and the innovation potential as manufacturers rise to the 'naturalness' challenge.
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