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Packaging Innovation and Route to Market for Beverages—podcast

Does introducing a new product really start with the route to market?

Not necessarily, says Debbie Wildrick, Chief Strategy Officer at Metabrandcorp, rather, we should start by understanding product development in trends, packaging and pricing. Once these aspects are understood, we can move into product development and start to think about things like sustainability...

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Vitafoods Insights Podcast

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