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From Consultation to Realisation: Experts Drive Product Launch Success

From Consultation to Realisation: Experts Drive Product Launch Success
Good-quality regulatory and scientific advice, trials, testing and certification are integral to any brand-owner planning to launch a successful, effective product to the consumer market. Report takeaways include: * Even if a product doesn't have a related health claim, clinical research offers a valuable market differentiator; * Product testing and certifications provide consumers with a sense of comfort in trying new products; * Different regulatory expectations across Europe underscore the need to appropriately market new items.

Editor's Take

Companies that provide guidance on legal, nutritional and scientific matters, market analysis and clinical trials play a critical role in getting new supplement products to market in the European Union, as they can help brand owners understand the various factors at play that can hold up a launch or hold back market acceptance.

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