From Consultation to Realisation: Experts Drive Product Launch Success

Good-quality regulatory and scientific advice, trials, testing and certification are integral to any brand-owner planning to launch a successful, effective product to the consumer market. Report takeaways include: * Even if a product doesn't have a related health claim, clinical research offers a valuable market differentiator; * Product testing and certifications provide consumers with a sense of comfort in trying new products; * Different regulatory expectations across Europe underscore the need to appropriately market new items.