Charlotte Bastiaanse, associate editor at Vitafoods Insights, explores K2 as an ingredient and market opportunity with Jörg Buttinghaus, vice president of sales and marketing at Kappa Bioscience, in this deep-dive podcast.
01:05 – K2 Critical quad, fast-growing success and current cost
02:45 – Overview of vitamin K2: How does it work in the body, what health areas does it target, and who benefits.
10:45 – Clinical and scientific evidence supporting K2 health claims
17:25 – How K2 is activated in the body and puts calcium in balance
21:15 – K2 as a requisite through all stages of life, from childhood to old age
26:23 – Gaps in the market and the long-term K2 potential
32:57 – Commercial opportunities for businesses looking to capitalise on vitamin K2
39:40 – Optimal ingredient combinations and other typical applications
42:28 – Kappa Bioscience at Vitafoods Asia 2019 and the newly launched Look Book
48:50 – Kappa Bioscience offers free-of-charge K2 testing for finished products
54:31 – Final overview of the global K2 market and Kappa Bioscience’s offering at Vitafoods Asia 2019