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Vitafoods Digital Week

State of the nation preview: Snapshot of the nutraceutical industry – podcast

The State of the Nation report, developed by Vitafoods Europe in partership with FMCG Gurus, captures the trends and opportunities within the nutraceutical industry as reflected by consumer behaviour.

In partership with consumer insight specialists, FMCG Gurus, the Vitafoods brand sought to identify the top health, wellness and nutraceutical consumer trends driving our industry today, as well as what lies ahead beyond 2020. The State of the Nation report is at the heart of Vitafoods Europe's mission for 2020, and will be launched in the lead up to the event. 

As part of Vitafoods Digital Week, this Vitafoods Insights podcast hosted by Charlotte Bastiaanse, together with Mike Hughes, head of research and insight at FMCG Gurus, dives into: 

  • Market trends at the end of 2019 and how these could have informed 2020 product development
  • Increasing consumer investment in overall human and environmental health
  • How COVID-19 is shifting attitudes and demand for better-for-you products
  • Opportunities for the nutraceutical industry over 2020 and beyond 
  • Preview of health categories, regions and data sets featured in the State of the Nation report

Got feedback? Send a mail to Charlotte Bastiaanse.

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