Healthcare costs related to treating lifestyle diseases (that could be avoided if people just ate enough fish) will, according to a recent report, reach more than $22 trillion globally in the next 15 years. For a lot of people, getting more omega-3 still doesn't factor as a lifestlyle change they should make in order to live a healthy life - despite studies showing awareness of the benefits of omega-3s is at an all-time high in Europe. To discuss this disparity, we're joined by Matts Johansen, CEO of Aker BioMarine, discussing pill fatigue, healthy lifestyles and just how on earth we can convince people to do this one thing. Matts and Aker believe education is key to preventing the lifestyle diseases associated with a low omega-3 level, and that finding the right balance will put us all on track to becoming healthier. As part of their campaign to 'educate the world', they've launched a health awareness film, starring Maria who, despite her seemingly very healthy lifestyle, gets a real surprise when she returns to her roots in Greenland and discovers her omega-3 level isn't quite enough to maintain a 'truly healthy and balanced life'.