Today, obesity is a global epidemic with a total economic impact exceeded $2 trillion each year but, as Karin Elise Nielsen from IDNutra explains, encouraging consumers to purchase weight management products is trickier than expected. Trust and transparency are weighty issues in this category and consumers are looking for clean label, natural and science-backed ingredients to help them lose weight. As many weight management products are fads, driven by lifestyle magazines, social media and celebrity endorsements, consumers are wading through this €150 billion global market, seeking a new and innovative direction.
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