Awareness of the omega-3 polyunsaturated fatty acids - DHA and EPA - may not be as widespread as expected; as Shai Karlinksi, vice president sales and marketing at Anlit, points out, people may know the term 'omega-3' but have less knowledge of their benefits or dietary sources. As global fish consumption isn't high enough to ensure a high omega-3 index level (a global health concern as omega-3 deficiency is associated with several chronic diseases), consumers need to be encouraged to turn to supplements and Shai believes it's far easier to tempt people into enjoying a functional food than a more traditional pill.
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