Recent survey results have shown supplement intake for European women peaked during pregnancy and very early motherhood, with 87 percent of respondents reporting consumption of vitamin supplements or fortified products while pregnant, and 75 percent purchasing in the first six months post-partum. Dan Aziz, president and founder of Premama, believes there's a great market for prenatal nutrition, as expecting mothers are well aware of their increased nutritional needs, and looking for innovative solutions to popping a prenatal pill everyday.
Vitafoods Insights is part of the Informa Markets Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.