Immune health may well be a continuing area of interest for the nutraceutical and functional food industry, but this time of year, interest skyrockets. Germs abound and consumers snuffle and sneeze their way to the traditional cold and flu products, but as Mike Bush, President of Ganeden, points out, interest in immune health is increasing in every season, with savvy consumers turning to natural ingredients and probiotics. There's plenty of research on the gut microbiome impacting all areas of health and consumers are aware the gut harbours the majority of the body's immune cells, driving interest in probiotic products for immune health. But today's consumer doesn't want another pill - they want functional solutions to their immune health needs.
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