This episode is another special from Vitafoods Europe 2017. We caught up with Patrick Coppens of Food Supplements Europe to discuss the details of a new industry study in which research company Frost and Sullivan investigated the potential for generating healthcare cost savings through greater consumption of supplements containing phytosterols. The case for phytosterols couldn’t be any stronger with positively assessed health claims for the reduction of blood cholesterol levels from the European Food Safety Authority (EFSA) and now there’s real evidence that phytosterol supplementation could generate significant healthcare cost savings.
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