Free-from is among the latest food trends hitting the shelves, and whether you call it clean label, natural or wholesome, consumer demand for 'naturalness' is driving the free-from market and causing food and beverage makers to rethink how they formulate these products to appeal to health-conscious consumers. Hamish Renton, managing director of HRA Food and Drink, has positive predictions for the free from market, citing innovation and consumer demand for the sector's strong growth.
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