The free-from foods market is booming in many parts of the world, widening into new categories and increasingly moving into the mainstream with introductions from major manufacturers and brands. Considerable effort has gone into developing gluten-free and lactose-free products globally in recent years, but at the same time, the whole free-from category is widening to include broader definitions such as dairy-, additive-, preservative- and GMO-free. Peter Wennstrom and Dr Lesley Stevenson from Healthy Marketing Team join us to offer an introduction to the global free-from market and predict the future of this booming industry.
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