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New research reflects priorities of young and old consumers – podcast

Commissioned research surveying 1,000 consumers in the US and UK reveals that younger consumers continue to indicate interest in products with sustainability credentials.

As Generation Z increasingly contribute as independent buyers, brands and retailers worldwide are shifting their strategy to meet further demands for plant-based and vegan food and beverage products.

Richard Clarke, managing director at Ingredient Communications, discusses the survey findings, mainstream acceleration of vegan and plant-based, and what key highlights mean for product developers. Tune in to hear about: 

  • Primary findings of survey group and how these reflect different consumer group demands
  • Why younger generations are significantly more inclined toward plant-based and vegan than older groups
  • Consumer willingness to pay for sustainable and healthy products
  • What survey takeaways mean for brands and manufacturers in terms of future market opportunities
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