As Generation Z increasingly contribute as independent buyers, brands and retailers worldwide are shifting their strategy to meet further demands for plant-based and vegan food and beverage products.
Richard Clarke, managing director at Ingredient Communications, discusses the survey findings, mainstream acceleration of vegan and plant-based, and what key highlights mean for product developers. Tune in to hear about:
- Primary findings of survey group and how these reflect different consumer group demands
- Why younger generations are significantly more inclined toward plant-based and vegan than older groups
- Consumer willingness to pay for sustainable and healthy products
- What survey takeaways mean for brands and manufacturers in terms of future market opportunities