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India: Attracting businesses and how to crack this market – podcast

India is enjoying a high and fast growth $5 trillion economy with an average GDP rate of 7%. Within the health and nutrition industry, India has developed to be known for its credible, affordable and sustainable pharma/nutra supply chain – attracting further interest from nutraceutical developers actively seeking manufacturing opportunities.

Despite the vast landscape opportunity and potential for India to be positioned as a quality manufacturing hub for the global nutraceutical industry, there are many unseen hurdles awaiting new entrants. Charlotte Bastiaanse, editor at Vitafoods Insights, talks to Dilip Ghosh, Director at Nutriconnect, about market entry to India and its associated challenges. Partnering with knowledgeable and experienced businesses, and adapting to regional direction is essential to reaping the benefits of India’s booming nutraceutical economy.

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