In the nutraceutical and dietary supplements industry, we use trend data to make informed business decisions about which sectors to focus on, and which ingredients to formulate with. In this podcast, Fraser Grice, conference producer at Vitafoods, chats to Nick Morgan, founder and managing director at Sports Integrated, a UK-based consultancy that works with businesses across the supply chain on maximising the opportunities within the sports and active nutrition industry. Tune in to hear more about:
- The origins of Sports Integrated
- Data interpretation and its impact on the industry
- What we mean by 'the death of sports nutrition'
- The challenges surrounding building a product database from scratch
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