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Data and 'the death of sports nutrition' – podcast

On the surface, we often take data for what it is, statistics that tell us what is going on within an industry. However, what we don’t see on the surface is the methodology behind the data, how it is calculated, and how is it categorised. This podcast defines and explores the next generation of sports nutrition products.

In the nutraceutical and dietary supplements industry, we use trend data to make informed business decisions about which sectors to focus on, and which ingredients to formulate with. In this podcast, Fraser Grice, conference producer at Vitafoods, chats to Nick Morgan, founder and managing director at Sports Integrated, a UK-based consultancy that works with businesses across the supply chain on maximising the opportunities within the sports and active nutrition industry. Tune in to hear more about:

  • The origins of Sports Integrated
  • Data interpretation and its impact on the industry
  • What we mean by 'the death of sports nutrition'
  • The challenges surrounding building a product database from scratch
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