They say that with adversity comes opportunity—and that’s how the supplements industry should face today’s challenges, says Blaž Gorjup, chairman and founder of Pharmalinea. During this podcast, he expertly outlines how to innovate through uncertain times and what we can learn from the 2008 economic crisis. Particularly important is understanding what consumers feel they need, rather than just what they want, and believing that science is your number one differentiator. Indeed, putting necessity over novelty during a health and economic crisis will help you stand out.
Tune in to learn:
- How is consumer behavior affected in times of economic crisis and how this should impact product launches
- What we can learn from the 2008 crisis and successful case studies from this time
- Why to lead with science as your key differentiator
- What marketing and positioning makes sense now
Chairman & Founder