Vitafoods Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Vitafoods Digital Week

Adapting new product launch and marketing strategy to the crisis—what every manufacturer should know—podcast

Audio-Adapting new product launch and marketing strategy to the crisis—what every manufacturer should know—podcast

With the COVID-19 crisis comes a range of questions about the economy and uncertainty around new product development. But R&D doesn’t need to come to a halt, according to the experts at Pharmalinea. During this podcast, we explore how to bring essential, differentiated products to consumers and thoughtfully market them now.

They say that with adversity comes opportunity—and that’s how the supplements industry should face today’s challenges, says Blaž Gorjup, chairman and founder of Pharmalinea. During this podcast, he expertly outlines how to innovate through uncertain times and what we can learn from the 2008 economic crisis. Particularly important is understanding what consumers feel they need, rather than just what they want, and believing that science is your number one differentiator. Indeed, putting necessity over novelty during a health and economic crisis will help you stand out.   

Tune in to learn:  

  • How is consumer behavior affected in times of economic crisis and how this should impact product launches  
  • What we can learn from the 2008 crisis and successful case studies from this time  
  • Why to lead with science as your key differentiator
  • What marketing and positioning makes sense now
Pharmalinea - Blaz.png Blaž Gorjup
Chairman & Founder
Pharmalinea Ltd. 


Sponsored by:



If you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it. 

Vitafoods Insights Podcast

spotify-podcasts-badge w.jpg
apple-podcasts-badge w.jpg
google-podcasts-badge w.jpg

Register to access this resource

Registering as a member of Vitafoods Insights will give you free access to premium content including digital magazines, webinars, whitepapers and more.