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The supplements space is booming worldwide. It reached a global market size of over US$200 billion in 2023, with Europe’s supplement market on course to experience the second-highest compound annual growth rate (CAGR) of 7% from 2022-2026 (Euromonitor, 2024). But where to play, and how to win?

Join us on this upcoming webinar to discover the latest consumer trends to help you identify key opportunities and application areas. We will be joined by Len Monheit from the Industry Transparency Center (ITC), who will present insights from the organisation’s latest 2024 survey of 4,000 supplement consumers across six countries. We will then present new concepts for softgels and gummies that have been specifically formulated by our R&D centre to meet such demands, needs, and preferences. Participants will leave the session with ready-to-launch proposals that both meet consumer demands and are backed by science.

When you attend this webinar, you will:

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Speakers:

Len Monheit, CEO Industry Transparency Center (ITC), ITC

Len Monheit, a chemist and biochemist by formal training, has been in the healthy lifestyle industry for over 24 years. He co-founded digital media pioneer NPIcenter (Natural Products Industry Center) in 1999, building that organization into the most widely used website and online resource prior to selling it to New Hope Natural Media in 2006. As part of New Hope’s senior leadership team he managed its ingredient portfolio which included Nutracon, Engredea, Functional Ingredients magazine and digital programs before moving into a global strategic role for key clients in conjunction with Nutrition Business Journal. Len then moved to William Reed Business Media, serving as Manager, Americas for WRBM properties across food, nutra, cosmetics and pharma including NutraIngredients-USA, FoodNavigator-USA and Probiota. Leaving WRBM, he became a partner in then Trust Transparency Center, now ITC. Len is currently CEO of strategy, data and insights firm Industry Transparency Center (ITC), and serves as Executive Director of the Global Prebiotic Association, the global voice of the fast-growing prebiotic sector. With his deep expertise in the health ingredient and supplement sector and executive roles in strategy and business to business media, Len guides ingredient, supplement and natural products companies globally on trend analysis, market, regulations, product positioning, sourcing and supply chain and growth strategy.

Maria Pavlidou, Head of Brand, SIRIO EUROPE, SIRIO Europe

Maria Pavlidou is a marketing leader with more than 15 years of experience in marketing & communications in both multinational and local companies, always in the area of health and nutrition, in B2C and B2B space. Maria started her career in B2C marketing roles at Danone and Novartis, before joining DSM where she worked for almost 8 years in different marketing roles, leading the marketing communication strategy for EMEA. Prior to joining Sirio, Maria worked as a senior strategy consultant at the HMT, a leading marketing and branding consulting agency. Maria´s expertise varies from messaging and communication to branding and positioning.