While the rate of consumers’ awareness of Omega-3s is considerably high, the consumption of the beneficial fatty acid is much lower. Through transparent formulation and production processes that include traceability and sustainability efforts, brand holders can increase consumer trust that could lead to customer loyalty.
This slide show was adapted from the January 2017 Vitafoods Insights Digital Magazine, “The Widespread Appeal of Omega-3s” featuring articles by Karen Butler, content marketing manager, Informa, Ellen Schutt, communications director for the Global Organization for EPA and DHA Omega-3s (GOED) and Cilia Holmes Indahl, sustainability director, Aker BioMarine.