Consumer compliance or effectiveness? One without the other simply won’t do. Offering supplements that deliver a clinically relevant dose of nutrients in a bioavailable form is essential, but adherence to one’s supplementation regimen is key to achieving health benefits.
November 25, 2024
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Sponsored by Concordix
Globally, the increasing popularity of chewable supplements reflects consumer desire for a more enjoyable experience that eliminates the need for swallowing large pills and capsules. While ‘candyceuticals’ succeed in delivering great taste, they are merely fortified confections, leading to limitations in active ingredient dosage and poor bioavailability. This oversight fails to address the primary reason consumers take supplements — to achieve health benefits.
Concordix is the first supplement designed for optimal nutrient absorption in the body by mirroring the structure of food. With its unique sensory experience, Concordix transforms omega-3 supplementation into an enjoyable daily ritual. This innovative approach makes Concordix both effective and appealing to discerning consumers, as demonstrated in our consumer study results.
Concordix Supplements offer clear advantages over other dosage forms, including:
Enhanced bioavailability
High potency
Unsurpassed stability
Sugar-free formulation
Omega-3 category attitudes and perceptions, including usage drivers and barriers
Consumer opinions on supplement forms and pricing, sources of information used for decision-making, and purchase habits
Acceptance test results comparing their current omega-3 supplement with their first experience taking Concordix Supplements
Compliance study results, including compliance rates, purchase intent, experiences over the 4-week study period, and change in perceptions.
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Sponsored Content![‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]](https://eu-images.contentstack.com/v3/assets/bltd5b5e8fe28aae49e/bltcd5993383a08b8fa/67488ecfb684417dcd8265ec/Women-in-Nutrition-interview-with-Devon-Gholam.png?width=700&auto=webp&quality=80&disable=upscale "‘Don’t ever let someone tell you that you can’t do something, especially yourself’ – Devon Gholam [Interview]")
