Golan Raz, Head of Global Health Division, Lycored, walks us through the Lycopedia, displayed at their stand at Vitafoods Europe 2018, and how this showcases the power of storytelling to educate the consumer and the industry at large. Golan explains how consumers are able to trust a company more when there’s extensive storytelling and the company is transparent about its ingredients and practices and advocates for greater education across the industry.
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