Supplement sales are booming as consumers seek alternative ways to take control of their health during tumultuous times. While immune-support supplements are having more than a “moment,” other categories are also poised for growth. In particular, ingredients for addressing stress, cognitive performance, energy and sleep are likely to attract the attention of consumers today.
Of particular interest are the category of adaptogens. These botanicals have been used for centuries in traditional Chinese and Ayurvedic healing traditions to help the body resist physical, chemical and biological stressors. Today, ingredients such as Rhodiola rosea, holy basil, reishi and Asian ginseng are among those on the radar. However, one of the top trending is ashwagandha (Withania somnifera). Studied for its ability to support body and mind, ashwagandha is known as the “prince of herbs” in Ayurveda, and used extensively because of its balancing properties.
Benefits addressed in this gallery include studies on its impact on sleep, stress levels and cognitive performance.