Why Supplement? The Unexpected Benefits of Natural Products
The idea that you can get all your nutrients from food is fine in theory, and is a common argument used by supplement detractors. Media can lead consumers to believe they should be able to get everything they need from their diet, but there are many reasons why diet alone is insufficient. Modern diets increasingly provide lower levels of necessary micronutrients and nutrient gaps exist in all populations across the globe.
Takeaways for Your Business
- On the thriving but complex health and wellness market, consumers are demanding multi-purpose solutions to their health concerns.
- Exposure to air pollution is responsible for 3.1 million deaths annually, but some nutritional ingredients can limit the harmful effects.
- Shortages in adequate vitamin and mineral intake have led to a rising incidence of 'hidden hunger' for which staple food fortification could be the solution.