Taking Your Health to Heart
As long as cardiovascular disease remains a serious risk for consumers, there will be a demand for nutritional solutions. While the heart health market is well established for older customers, younger generations are beginning to recognise the role nutrition can play in preventing health conditions and are turning to natural ingredients to support their cardiovascular health.
Takeaways for Your Business
- Cardiovascular disease is one of the greatest health concerns for consumers worldwide.
- The heart health market for functional ingredients is expected to earn more than €2.5 billion by 2020.
- Consumers recognise there are many factors involved with heart health and require tailored nutritional intervention.
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