Takeaways for Your Business:
- From probiotics and cholesterol support to urinary tract health, antioxidants and calming/sleeping aids, the number of different issues addressed by the food supplement industry continues to evolve.
- One of the most important market drivers of the food supplement industry is the value placed on the advice given by doctors and pharmacists.
- Many Italian companies have their sights firmly set on international markets, where the region’s reputation for high-quality, authentic and well-documented products is a major selling point.
