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Made in Italy: Quality, innovation and growth

Made in Italy: Quality, innovation and growth
The Italian food and supplements industry is the largest in Europe and boasts a first-class reputation for quality, innovation and growth.

 

Takeaways for Your Business:

  • From probiotics and cholesterol support to urinary tract health, antioxidants and calming/sleeping aids, the number of different issues addressed by the food supplement industry continues to evolve.
  • One of the most important market drivers of the food supplement industry is the value placed on the advice given by doctors and pharmacists. 
  • Many Italian companies have their sights firmly set on international markets, where the region’s reputation for high-quality, authentic and well-documented products is a major selling point. 
TAGS: Reports