Immune health: boosting better resistance
Supplements and ingredients for immune health continue to be a strong and leading category in the market as consumers increasingly want to understand what they can do to promote wellness across the various and interconnected areas of the body. Consumers are not only interested in immune health during the winter months, but more so in year-round protection.
Takeaways for Your Business
- Immune health supplements and ingredients continue to be a strong and leading category in the market
- Suppliers have the opportunity to differentiate themselves with innovative and science-backed solutions
- Consumers are looking for natural, long-term support to the immune system
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