Healthy ageing: Greater golden years

Healthy ageing: Greater golden years

Today's older population is less interested in anti-ageing products, and rather in healthy ageing. The market increasingly offers solutions committed to increasing health span rather than solely lifespan.

Takeaways for Your Business

  • Osteoarthritis remains the most common form of arthritis—affecting over 240 million people worldwide.
  • Natural astaxanthin is a significantly more powerful scavenger of singlet oxygen ROS than many other antioxidants.
  • Experts have found most diets to be K2-deficient—especially toward and during the 'golden years.'
  • When it comes to a strategy for improving consumer education, experts are leaning toward gamified approaches in the hopes to draw greater engagement and influence behaviour.

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