Go With Your Gut for Digestive Health
The microbiome may have been the 'forgotten organ' to the public before now but harnessing its potential has long been considered the next frontier in human health. While the market has been inundated with innovative solutions in recent years, the full potential of this sector is yet to be realised. Probiotics are among the most promising approaches for gut health but many botanical extracts and natural ingredients also show potential.
Takeaways for Your Business
- Consumer interest and further research into healthy microbiomes mean we can expect commercial opportunities to continue to boom.
- The prevalence of gut disorders globally offers business potential to manufacturers looking to provide effective solutions.
- Digestive health solutions need to be made accessible to the mass market, with functional food and beverages gaining popularity.
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