Cognitive Health: Feeding the Mind
Cognitive health products are not limited to ageing consumers looking to prevent cognitive decline; consumers across the demographics are increasingly interested in natural ingredients for brain health. Interest in supplements for cognition rose by 93 percent from 2017 in the United States and growth is only expected to continue as ageing consumers in particular prioritise their health.
Takeaways for Your Business
- Consumers demand more from their products and cognitive health ingredients are among the most wanted functional additions.
- Insomnia is one of the most prevalent health concerns worldwide and there's a wide range of natural remedies available.
- Products with health claims perform well with consumers discerning about science-backed ingredients.
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