Vitafoods Insights is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

What Can Generational Theory Teach Us About the Future of Free-From?—podcast

The market for free-from foods is valued at over £800 million, but while some consumers have medically diagnosed allergies, the size of the market suggests many people are self-diagnosing or simply choosing this category as a shortcut to health. The question is: will free-from continue to grow?

Suzanne Robinson, Managing Director at Happen UK, says it absolutely will and people from all generations will drive its growth. Joining us to outline the motivations across each generation, Suzanne covers how this will influence the trends and ingredient needs within free-from.

If you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it. 

Vitafoods Insights Podcast

spotify-podcasts-badge w.jpg
apple-podcasts-badge w.jpg
google-podcasts-badge w.jpg
TAGS: Podcasts
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.