This trend guide shines a spotlight on some of the most important innovations at Vitafoods Europe 2024, bringing together interviews with leading experts and market analysts.
It also looks at the finalists of the Vitafoods Europe Startup Innovation Challenge, which celebrates innovative startups that are breaking new ground in nutraceutical ingredient development.
As the most important nutraceutical trade show held in Europe, the event will welcome over 25,000 nutraceutical and supplement industry experts from over 130 countries and offers an ideal opportunity to scout out the biggest trends and innovations shaping the future of the nutraceutical, supplement, health, and wellness industries.
Innova Market Insights: How can brands deliver functional wellbeing through nutrition?
Mintel: Tackling metabolic syndrome through product innovation
Cosun Protein: Bringing taste and texture to active nutrition
Holland & Barrett on its ‘customer-first, science-first’ R&D strategy
Huel takes a holistic approach to addressing evolving nutritional needs
Science is key to unlocking the female sports nutrition market:
Dr Susan Kleiner, Founder and Owner, Consultancy High Performance Nutrition
Tapping the potential of seaweed to deliver sustainable nutrition:
Vincent Doumeizel, Senior Advisor to the United Nations Global Compact
Epigenetics is key to effective personalised nutrition:
Dr Jordana Bell, Associate Professor in Epigenomics, King’s College London
Revealed! Meet the finalists of the Vitafoods Europe 2024 Startup Innovation Challenge
Innovation Tours at Vitafoods Europe 2024 by NutriMarketing
