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Trending ingredient to watch in China: Hawthorn, sweet and sour

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According to Mintel GNPD, hawthorn flavour has become active in the carbonated drinks category over the last 2-3 years in China, with the flavour share rising from 0.0% to 2.4%.

A consumer survey in Mintel China Reports - Gut Health Management 2021, 31% of consumers said they had improved their gut health in the past 12 months through traditional Chinese medicine dietary treatments (e.g., hawthorn, yam), while 38% said they had "not used but would be interested in using it".

New Launches in Mintel Global New Products Database (GNPD)

Up to 90% of the new Hawthorn flavoured food and beverage products are launched in the mainland China market. In China, the share of hawthorn flavours has grown from 0.8% (2017.12-2018.11) to 1.4% (2020.12-2021.11) over the past 4 years, representing a growth rate of 78.1%.

Among the new food and beverage products with hawthorn flavour, apart from traditional fruit snacks (e.g., hawthorn cakes) and Juice drinks, in recent years hawthorn flavour has started to appear in new sub-categories such as carbonated soft drinks, lollipops and chocolates.

GNPD New Products Overview

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Genki Forest Hawthorn Flavoured Sparkling Soda Water is free from potassium sorbate as a preservative, sugar, fat and calorie, contains a minimum of 4.2% hawthorn juice.

 

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Ru Guo Chengde Hawthorn Juice is said to be made using high quality wild hawthorns from Xinglong County, Luanping County and Longhua County, Chengde, China. The concentration of hawthorn puree>=30%.

 

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Tonys Blowing Snow Yogurt Hawthorn Balls are described as a substitute cocoa butter chocolate product made with selected fresh hawthorns. They comprise diced hawthorn cake coated with rich, aromatic and mellow yogurt.

 

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Phynibear Blueberry Hawthorn Lollipop is said to be made with selected quality fresh hawthorn pulp, and features the original fruit flavour and the real colour.

 

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Senz Probiotic Milk Ball with Hawthorn White Chocolate the FDA certified chocolate contains five billion of patented Bifidobacterium longum BB536 imported from Japan. The product was on display at the SIAL 2021 tradeshow, in Shanghai, China.

 

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Terre d'Oc Organic Herbal Tea is described as delicious blend of chamomile flowers and wild hawthorn, ideal for soothing and relaxing; to fall asleep more easily; and to find restorative sleep.

 

*This is a republished piece with permission of Mintel. Click here to see the original post by Mintel.

TAGS: Ingredients
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