With a booming population, growing middle class, and respected tradition of using botanical ingredients for health, India is an attractive market for the nutraceutical industry for both sourcing ingredients and selling to consumers.
![Spotlight on the Indian nutraceuticals market [Report]](https://eu-images.contentstack.com/v3/assets/bltd5b5e8fe28aae49e/blt8beb8df1da76325e/669fa94146b1f35cffb6814a/AdobeStock_By_20insta_photos.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Spotlight on the Indian nutraceuticals market [Report]")
India is home to 1.4 billion people, 37% of whom regularly used nutraceutical products in 2019, and by 2023, that proportion had increased to 39% – an increase of 28 million consumers.
This report covers the main drivers of the Indian nutraceutical market, ingredient trends and changing health needs in the subcontinent. It looks at the main nutritional product formats, supplements and ingredients of interest to Indian consumers, as well as those that have gained the attention of global nutraceutical markets.
This report also takes a deep dive into India’s place within the international supplements market, including India-made products and ingredients, and the role of traditional Indian systems of medicine both domestically and in export markets.
Market definition, value and key drivers
Indian health needs
Main trends in Indian nutraceuticals: Ingredient trends and formats
Indian ingredients for the global market
Sourcing other ingredients from India
Ayurvedic and traditional ingredients
What’s next for the Indian nutraceutical sector?
Regulation
Key takeaways
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